The Jaguar rebrand attempt; what is your take about it? cold thoughts only.

[docc]

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful? 

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

[Pressureangle]

10 hours ago, docc said:

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful? 

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

I have high hopes for BSA, their models have the right look and with the resources of Mahindra behind them will have no cash flow problems. Considering the success of Royal Enfield and the competitive nature of Indian corporate philosophy, BSA should become a viable marque and handsome motorcycles. 

[docc]

Another example of devotion to branding versus "rebranding?"

[Pressureangle]

4 hours ago, docc said:

Another example of devotion to branding versus "rebranding?"

It's easy to forget that India was a very large part of the English Empire and many Indians still think of themselves as part of England, in a way. Many of their leaders, in every realm, were educated in England and these marques are as much a part of their sentimentality as they are ours, actually probably a lot more. 

[Lucky Phil]

On 11/30/2024 at 2:42 PM, docc said:

"Dino" . . . an attempt to "re-brand" Ferrari?

Certainly. Successful? 

No doubt, desirable, after all these years. And twenty years of "Dino", so maybe a success (?)

These new age Chinese and Indian branding attempts are not all successful. Or desirable.

Royal Enfield has proved to be an exception, yet they have not "re-branded", but stayed true to the brand.

True docc. When the parent company fell on it's sword the Indian branch kept on keeping on.

Phil