Aprilia itself didn't think that way during their ownership of Guzzi. It's a stupid attitude; there is little overlap between Guzzi and Aprilia buyers and Aprilia clearly thought so too - they kicked off the Griso and almost got the MGS-01 out the door. I’ve always suspected a not-invented-here, compartmentalising, corporate-drone mindset at Piaggio was more to blame for that fail than Euro compliance, power concerns etc etc. The bike obviously got some way towards production – they changed from a fabricated steel tank to a plastic one, and the gearbox part to which the swingarm mounts was eventually changed to a die-cast piece instead of CNC.
Would you bother with even that much development for a bike you were only going to make a hundred of? Something changed, it changed around the time Piaggio took over, and it changed *despite the company knowing they had a lot of enthusiastic buyers lined up*.
That still pisses me off, then they stuffed about with all the other teases since then that led to nothing. I’m about ready to give up on them too. I’ll hold out hope for some exciting 100th anniversary announcements, but not a lot.