The New Moto Guzzi Factory

[Joe]

Docc -opens Sept 2026 at Guzzi Days-maybe we should plan a Spine Raid that rides to Mandello del Lario to see the new factory/museum….🤔😜

[docc]

Counting on our Man-on-the-Scene @v11_meticcio for live reports!    

[pete roper]

Well, I suppose this will appease the purists and it certainly looks like it’s light years ahead of the old, crumbling, tween-wars fascist edifice but I still think it would of been more sensible to go to a true ‘Green Field’ site somewhere other than Mandello.

[gstallons]

maybe. 

[Speedfrog]

Meanwhile, the only MG dealer we had in San Francisco dropped the brand, citing difficulties dealing with Piaggio . . .

[Pressureangle]

On 8/5/2025 at 9:12 PM, pete roper said:

Well, I suppose this will appease the purists and it certainly looks like it’s light years ahead of the old, crumbling, tween-wars fascist edifice but I still think it would of been more sensible to go to a true ‘Green Field’ site somewhere other than Mandello.

Nah... history and sentimentality sell... and well, China. 

I think it's a brilliant start, they've made it a tourist destination second only to it's purpose as a factory. So someone with access to the checkbook understands their brand-loyal customers. The blindingly obvious black hole of vision is support for older models; look to John Deere and to a lesser extent H-D and Union Pacific for frothing fans. I can go to John Deere and expect to find deep support for my '53 AO. H-D still carries parts for Iron engines. U-P has spent a frightening amount of money returning Steam to the rails, for nothing more than PR and it pays off exponentially. If Mother Goose can fill that hole, they'll become a major brand again. 

I think. I hope.

[LowRyter]

I read that Guzzi will be selling a 450 parallel twin version of the Aprilia.   

Now a cafe version of the big Tuono would be icing on the cake. 

[audiomick]

On 8/8/2025 at 4:41 PM, LowRyter said:

I read that Guzzi will be selling a 450 parallel twin version of the Aprilia.   

I've seen that rumour a few times, but am not convinced they will go ahead with it. There is too much marketing potential in maintaining the V2 across the frame, I reckon. We'll see.